![]() Here we provide advice that might sound like “busy work” but is devised to elevate your racing efforts into a bankable and reliable brand that companies will want to support with both product and financing. If you are looking to make a career out of racing you need this article. If you are a “bootstrap racer” you need this article. What we are discussing here is making you in to a brand. Talent, experience and education are the trades that have brought you thus far. You will note that nothing in here will teach you how to be a better rider, build a faster watercraft or even become a skilled tuner. What is presented here is a near perfect outline of how to both satisfy current and secure future sponsorships, guarantee the most visibility through the existing media, and provide tips on how to do so either easily or most affordably. Blame, being justified or not, is easily dished out, but fails to actually provide solutions – and this article intends to provide realistic solutions to assist racers of all stripes in elevating the sport from the ground up. We can all agree that professional PWC racing is nowhere near what it could be, what it used to be, or proceeding in a trajectory of where it ought to go. Let us begin by saying that what has been published here is neither a reprimand or adjudication against any one person or even the whole of the racing body.
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